Dr. Sheena Das

Assistant Professor



Contact Details

Address: Shirly Cottage, St. Domonic
St. Xavier's College P O,

Email: sheena.alfonsa@gmail.com


Academic Qualifications
  1. M.Com: University of Calicut, Govt. Victoria College, Palakkad- 2011
  2. B.Ed: University of Calicut-Bharatheya Vidyanikethan- 2013
  3. M.Phil: Bharathiyar University, Sree Narayana Guru College Coimbathore- 2015
  4. MBA: Madurai Kamaraj University- 2017
  5. Ph.D: University of Madras, Loyola College Chennai- 2017
Total Teaching Experience
  • Assistant Professor - Department of Commerce, St. Xavier's College, Thumba- 2021 onwards.
  • Guest Lecturer - Department of Commerce, Sreekrishnapuram V T Bhattathirippad College- 6years
Achievements and Awards
  1. Qualified NET in 2012, 2017 and 2018
  2. Qualified SET in 2012
Journals / Articles Published
  1. Digital marketing mix of Flipkart: An overview. ISSN-2231-1009.
  2. Reaching the Unreached : Bancassurance in Jan Dan Yojana. ISBN 978-93-84743-28-4
  3. Banking promotional E-mails : Perspective Analysis. ISBN 978-81-8411-567-3
  4. Impact of Telecom Commercial Communication Customer Preference (13 thAmmendment) Regulation on customers Amenity. ISBN 978-81-8411-567-3
  5. Banker’s perception towards PMJDY as a tool for financial inclusion. ISBN 978-93-85105-30-2
  6. Banking on gold : Gold monetization ISBN 978-93-85105-19-7
  7. A case study on Canara Bank Rural Self Employment Training Institute. ISBN 978-8192839516
  8. Managerial Competency Mapping in Private Sector Bank: A Gap Analysis. ISBN 978-81-926618-7-2
  9. Perception Towards GST Among Emerging Entrepreneurs. ISSN-2349-5162
  10. Influencing Factors on The Entrepreneurial Intention with Reference to Women in Chennai City. ISSN: 2249-2496
  11. Digital Technologies for Financial Inclusion in the banking Sector. ISSN: 2321-9637
Conference / Seminar / Workshop / Training Programmes attended (last 5 years) - Academic & General
  1. E-perception and e- satisfaction-International Paper Presentation Cyber entrepreneurship: a new vista for empowering women entrepreneurs with special reference to clothing mercantile-International Paper Presentation
  2. Jan Dhan- Aadhaar- Mobile (JAM) Trinity for Financial Inclusion in the banking Sector- National Paper Presentation
  3. Canara Bank Rural Self Employment Training Institute- Palakkad- A case study.-National Paper Presentation
  4. Bancassurance in Jan Dan Yojana-National Paper Presentation
  5. Role of Telecom Commercial Communication Customer Preference Regulation on customer satisfaction-National Paper Presentation
  6. Competency Mapping in identifying key competencies-National Paper Presentation
  7. Banker’s perception towards PMJDY as a tool for financial inclusion-- National Paper Presentation
  8. Bank Marketing: Evolution in Cyber Age-National Paper Presentation
  9. Banking on Gold: Gold Monetization-National Paper Presentation